Analysis of the status quo of China's laser welding and cutting equipment industry

With the rapid development of the laser industry in recent years, more and more people pay attention to the laser welding and cutting technology, and the number of laser companies has also sprung up. This makes the competitiveness of the laser welding and cutting industry gradually inclined to the potential advantages of the laser technology industry, the advantages of system integration, the advantages of large-scale production, the advantages of market networking, and the "soft advantages" of coping with international cooperation. We need to explore new advantages that support the development of the enterprise from aspects other than core technology, and cultivate these advantages into the core competitiveness of the enterprise. This will be the only way for the development of Chinese laser companies.

　　1. Advantages of China's laser industry:

　　1.1 Potential advantages of the industry

　　 Aiming at an industry with potential demand, studying the needs of the entire industry in detail, tailoring the most suitable processing systems for these industries, and making products that meet the needs of certain special fields is a new idea for enterprise development. In the case of the company's technical capabilities, breaking the tradition and opening up new directions for laser applications is an important aspect of the current laser market advantages. Exploring new areas of laser applications needs to be summarized in the long-term laser material processing experiment and practice, and learn more about the proprietary technologies that users in certain industries consider to be particularly valuable. The development and commercialization of applied technology is also one of the current development advantages. In a certain industry, mastering a special processing method and application skill for a certain material or workpiece will also become the core competitiveness of an enterprise. The government should take these advantages as strategic guidance, and the enterprises themselves should also plan for them as their core competitiveness. Most companies use these advantages passively and accidentally, and invest a lot of money or manpower and material resources in the direction of leading laser technology. This not only shifted the focus of these laser companies, but also dispersed limited funds, making it difficult to make a difference and wasting opportunities for rapid development. Our focus should be on pursuing the application potential of lasers. This is the fundamental. Huagong Engineering Laser got out of this misunderstanding, aimed at the steel industry, took the lead in developing laser texturing technology, and created a new direction for laser applications at home and abroad.

　　1.2 Advantages of system integration

　　Be able to face industry applications, organize appropriate resources, and integrate processing systems that meet market needs. This is the advantage of system integration. At present, the control system of some enterprises is too cumbersome and complicated to operate. Simplifying the system, making the laser equipment miniaturized, simple and easy to operate, is a focus of domestic laser development in the future. Only by fully understanding customer needs can we integrate a system that is truly suitable for the entire industry.

　　1.3 Advantages of large-scale production

　　 Carry out standardized mass production of mature products or products that meet current market needs to obtain scale advantages. Shenzhen Han's Laser, which has the largest output value of industrial lasers in China, is a concentrated expression of scale advantages in laser marking projects. The advantages of large-scale production are based on the potential advantages of the industry and the advantages of system integration. There are no so-called general models or standard models suitable for any industry. It leaves specific industry applications and personalized system integration, and is only implemented from the need to reduce costs. Mass production can only be said to be simple and shoddy.

　　1.4 Advantages of Market Networking

　　 It takes a long time to build and mature the market network. The coverage area and operating mechanism of the market network are the most important competitiveness of an enterprise. At present, laser companies in Wuhan area have a relatively large network coverage in the domestic market, which is one of the reasons why laser products in Wuhan area are well-known throughout the country.

　　 The next focus will be Asia, Central and South America, Eastern Europe, the Middle East and other places. The hardware investment of the market network is a fast process, but the operating mechanism of the market network needs a long time to run in and mature, and to win the internal and external recognition of the enterprise.

2. Several issues that should be paid attention to in international cooperation

It is precisely because of the rapid development of the Chinese laser market and the growing demand for laser equipment from customer groups that some foreign laser companies are also optimistic about the Chinese market. In recent years, foreign laser companies have entered China, such as German DIL AS, which produces semiconductor lasers Jenoptik, Limo, and Coherent, Nlight and Spectra Physics in the United States have set off an upsurge of joint ventures and cooperation between Chinese laser companies and foreign laser companies.

　　At present, the laser industry is in a stage of upgrading. Traditional high-energy-consuming lamp-pumped solid-state lasers and axial fast flow CO2 lasers are about to be eliminated. Domestic laser companies are also eager to introduce new technology products. Through international cooperation, foreign mature products can be introduced into the country, and you can directly update your own products without much capital investment in research and development. This is a good choice, but there are risks when it is in line with international standards. How to win the opportunity and lay a solid foundation in the international wave, but also make the long-term sustainable development of the laser industry in this region, is worthy of careful consideration. A little carelessness will cause the company to give up everything and lose all the advantages it has accumulated in the past. In cooperation, it is necessary to make trade-offs according to its own needs and capabilities, and the government must also implement management and regulation from the height of the construction of the laser industry chain and sustainable development in the region.

　　The possible problems in cooperation include the following 3 points:

　　2.1 No technical reserves, blind market positioning

　　 It is true that the current international advanced new lasers will represent a new direction and trend in laser applications. Some domestic small and medium-sized laser companies have hardly carried out basic research, talents and production technology reserves for these new lasers. If these new lasers are blindly introduced for production, companies will spend huge amounts of money, or at the cost of exchanging existing high-quality assets. In addition, due to the lack of understanding of these new technologies, it is difficult to carry out accurate market positioning, which will cause greater problems in input and output. As a result, huge capital investment and difficulty in grafting technology with the market. The implementation of grafting from a low position to a high position will also put tremendous pressure on its own management level and talent reserve. Inadvertent operation can easily lead to turbulence or brain drain within the enterprise, affect the normal operation of the enterprise, and even break the bones and nerves, and push the enterprise into a high-risk situation. So, are we going to give up and avoid international cooperation? of course not. Cooperating with a company with strong international strength allows us to keep abreast of the foreign laser industry and advanced technology trends, so that we can know ourselves and the enemy, and learn from foreign advanced technology in order to better promote our own development. In the process of international cooperation, laser companies should make full use of the advantages they have obtained, implement new industrial planning and layout through government funding and policy support, clarify the lines of the industrial chain, and try to avoid repeated investment and homogeneous competition.

　　In terms of technology and products, it is necessary to meet its own advantages and market focus, with the purpose of improving the stability of its own products, to obtain lower technology and implement production costs.

　　2.2 Give up the initiative when obtaining international cooperation

　　 In the past 5 years, due to the continuous pull of market demand, the laser industry has an attractive prospect. The rapid development of enterprises is accompanied by many internal management problems of enterprises, such as management model, investment subject, cash flow, corporate culture, industrial direction, and talent flow. Most enterprises have more or less internal problems. The problems that inevitably arise in the development of these enterprises should be viewed with a developmental perspective. At the same time, only through their own efforts and adjustments to solve these problems can the enterprise continue to move forward in a healthy manner. We cannot rely on external forces, especially the power of international partners, to solve these problems. The roots of these contradictions and problems are caused by the contradiction between the business philosophy of the enterprise and the development of market demand. Relying on external forces that do not understand the company's situation to solve internal problems is a manifestation of not being able to correctly understand and face one's own problems. It often backfires, intensifies internal conflicts within the enterprise, leads to the division of internal forces within the enterprise, and is even more unfavorable to the solution of the problem. Secondly, if you change your own corporate culture and copy the business models and management ideas of external forces or international partners, you will not only have the risk of unacceptable integration, but you will also lose yourself easily. We should form a healthy organization and gradually integrate the ideas of international partners into us. This is the initiative. Enterprises must firmly grasp the initiative to manage the development of the enterprise, and cannot give up the initiative when the enterprise encounters problems, especially internal problems.

2.3 Abandon international cooperation, abandon the high-end market, and blindly make enemies

　　 At present, it is too early for laser companies to go abroad to contact the international laser high-end market. Have a clearer understanding of international high-end laser companies and the market. It is unrealistic to immediately cooperate with these high-end laser companies. There are many difficulties and too many risks. This does not mean that there are no opportunities for cooperation with these high-end companies. We can take advantage of the fact that these high-end laser companies are in the initial stage of promotion in China, and we urgently need the favorable conditions for cooperation with local companies to open up the situation, and cooperate with them through agency and collaborative promotion. On the basis of local laser companies doing a good job in the low-end market, it will be a simple and easy way to enter the high-end market through this method and understand the characteristics and business rules of the high-end market.

　　 However, after local laser companies implement international cooperation, they must correctly understand that competition and cooperation are the themes of today's market competition. Deal with the problems in cooperation objectively. If you blindly make enemies, you are likely to close your mind and information, thus losing future development opportunities. Respect for the choice of market demand, start everything based on market demand, and make friends can win a good external environment for the development of the enterprise.

Based on the above analysis, the government should play a guiding role to give necessary planning, use funds and policies to guide laser companies in the region to smoothly implement international cooperation, reduce cooperation risks, and make it important for laser companies in the region to maintain their competitive advantages and achieve sustainable development. The strategic goal comes to grasp. In the new round of development, laser companies need to have a clearer understanding of themselves, make necessary adjustments to their own competitiveness, take appropriate measures to solve their own internal contradictions and problems, and identify and choose based on their own needs. International cooperation strategy.